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Yahoo! launches Mobile for web

Yahoo! Mobile for the web is now available across more than 300 devices

By CBR Staff Writer

Yahoo! has launched Yahoo! Mobile, an open and personalized mobile starting point to the internet, on both the mobile web and as an Apple iPhone app, allowing consumers to discover, stay connected and stay informed through their mobile devices.

According to the company, Yahoo! Mobile for the web is now available across more than 300 devices with HTML-enabled mobile browsers, while the Yahoo! Mobile iPhone app is available in the Apple iPhone App store. Both are currently available in eight countries across Europe, Asia and the Americas, including the US, Canada, the UK, Germany, France, India, Indonesia and the Philippines, with additional localized versions expected to launch over the next several months.

Yahoo! Mobile for web will feature display advertising from leading brands, allowing consumers to interact with these rich media ads through functions such as send to a friend, locate a dealer, clicking to call the advertiser directly or the ability to learn more information about the advertiser’s offer.

The new Yahoo! Messenger application will provide iPhone users in the US with the industry’s leading messaging experience. Features include the ability to send and receive instant messages, exchange photos, add contacts, change status, send emoticons, and stay logged in an idle state when using other applications on the iPhone.

David Ko, senior vice president of Yahoo! Mobile, said: Consumers around the globe are demanding compelling mobile internet services that offer increased personalization. To further capitalize on the market potential and continue our mobile leadership, we created Yahoo! Mobile, a dynamic starting point enabling consumers to discover the world around them, stay connected through a variety of communication services, and customize content to define their internet experience on mobile devices.

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