Yahoo! has entered into a content sharing agreement with Twitter, which will allow users to access their Twitter feeds across Yahoo!’s products and properties including the homepage, Yahoo! Mail and Yahoo! Sports.
The partnership will see the integration of Twitter’s real-time social experiences with more than 600 million people in Yahoo!’s global network. Yahoo! Search and Yahoo! media properties such as News, Finance, Entertainment, and Sports will include real-time public Twitter results.
Biz Stone, cofounder of Twitter, said: The information in one single tweet can travel light-years farther with this Yahoo! integration. Tweets in more places brings relevance where and when you need it most.
Under the agreement, users will be able to update their Twitter status and share content from Yahoo! in their Twitter stream. The Twitter integration also provides access to Twitter public data stream, which is expected to help Yahoo! for improving the relevance and freshness of content across Yahoo! properties.
Earlier, Yahoo! has struck a similar partnership with social networking site Facebook as part of its strategy to provide personally relevant information to people, from sources across the web
Bryan Lamkin, senior vice president of consumer products group at Yahoo!, said: Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe – you will find the most personally relevant experiences through Yahoo!. We’re also simplifying people’s lives by bringing their social worlds – and the world – together for easy access.