As per the deal, Web18 is expected to use the Vdopia video ad platform for delivering ads on its video content; while the Vdopia ad network is expected to procure and serve advertisements for all video content across all Web18 sites.
Srikanth Kakani, founder of Vdopia, said: Web18 is amongst the leading internet companies in the country today and videos at ibnlive and moneycontrol are a huge hit amongst the internet audience not only in India but across the world.
Vdopia has said that its VDOAd video ad platform provides dynamic video ad serving technology to internet TV channels in India, and is an effective way for advertisers to reach out to Indians worldwide.
Rajan Srinivasan, sales head of Web18, said: Vdopia has a combination of excellent team, technology, ad formats and understanding of the Indian and NRI markets. Through its innovations in the video advertising formats Vdopia opens many new monetization opportunities for publishers making them the pioneers in the video advertising field. We have been working with them now for over six months and they are strategically an important partner for us, as we are seeing tremendous growth in video viewership across our sites.