View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
October 11, 2009

US paid search spend up 10% in Q3 sequentially, says SearchIgnite

Bing spend rose 15% on year ago

By CBR Staff Writer

US paid search spend rose 10% sequentially in the third quarter of 2009, but remained flat compared to the same period last year, according to a report from SearchIgnite.

According to the report, multi-channel retailers spend has increased by 40% in the third quarter of 2009, compared to the same period last year, despite flat conversion rates and average order value (AOV).

Roger Barnette, president of SearchIgnite, said: This is the second consecutive quarter of sequential growth for paid search spend, indicating marketer’s continued confidence in search marketing as an efficient component of their overall marketing mix. Multi-channel retailers in particular have continued to rely more heavily on paid search as a key driver of sales in a challenging economic environment.

Microsoft’s Bing showed most pronounced growth in spend among all search engines, with an increase of 15% compared to same period a year ago. On the other hand, spending on Yahoo! was down 24% during the quarter, according to the SearchIgnite report.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

However, there was no movement in search share quarter over quarter, with all search engines maintaining their respective positions. Year-over-year, Yahoo! lost share to Google, while Bing showed little growth, the firm said.

Mr Barnette added: Microsoft is headed in the right direction with Bing and attracting more advertiser dollars. That said, it’s an uphill battle against Google and there’s still a long way to go before Bing garners a significant amount of the search ad revenue pie.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.