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October 1, 2015

Twitter offers buy and tweet

US-based e-commerce firms will be allowed to add buy button to tweets.

By CBR Staff Writer

Twitter has partnered with three e-commerce service providers to help sell products via a Buy Now button in tweets.

Shopify, Bigcommerce, and Demandware will now be allowed add a buy button to a tweet, enabling users to click through for buying a product.

Further partnerships have been announced with retail brands such as Best Buy, Adidas, and PacSun. The commerce partnerships on Twitter are powered by Stripe Relay.

Twitter VP of commerce Nathan Hubbard said in a blog post: "The goal for all our commerce initiatives on Twitter is simple: make it as easy as possible for businesses to connect directly with, and sell to, customers on Twitter.

"With Buy Now, businesses can drive more conversions and remove much of the friction in the mobile purchasing process."

Earlier this year, Twitter formed a partnership with Google’s DoubleClick platform to enhance advertising performance measurement and attribution for its direct response marketers.

Twitter also announced three beta products to bolster its direct response advertising. The products include a video app card which will enable advertisers to showcase their apps with a video ad.

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