Burst Media said that adConductor will allow The Arts Ad Network to coordinate in a single system the various aspects of ad sales, delivery and campaign management. It will also reportedly enable The Arts Ad Network to target and optimize ad campaigns to its highly engaged, affluent and educated visitors while minimizing advertising waste.
Andy Horvitz, vice president and general manager of The Arts Ad Network, said: Meeting the transparency and control requirements of the publishers in our network and exceeding the performance expectations of our advertisers are key components of our vertical network strategy. adConductor, with its hosted offering and top notch professional services team, best meets our needs both for the launch of the network and as our organization and business grows.
Sean Keaveny, senior vice president of adConductor, said: There is an ongoing transformation of the advertising space and sophisticated vertical networks like the one built by The Arts Ad Network are taking part in this evolutionary process. Advertisers are asking for the content-rich collection of sites that consumers visit and use. Advertisers who capitalize on the opportunities provided with this new approach will break through media clutter and reach the most interested consumers for their offer.
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