Telephonetics, a provider of voice automation services, has signed a multi-year contract extension with Apollo Cinemas to continue supplying automatic speech recognition ticket booking and information technology to all of its 13 UK cinema sites.

According to Telephonetics, Apollo Cinemas has been using its MovieLINE, a speech self-service product since 2005 to provide a solution for film information and ticket booking services.

Rob Arthur, operations director of Apollo Cinemas, said: We have worked with Telephonetics for over three years and they have always provided us with excellent solutions and great service. Automated telephone booking is critical to our business and it is essential to find the right service provider.

Ben Kennedy, director of operations at Telephonetics VIP, a subsidiary of Telephonetics, said: We are delighted that Apollo has extended its MovieLINE contract. The renewal is a testament both to MovieLINE and the high level of customer service we provide. Our continued development of services for cinema operators, including contact center services, places us in an excellent position to build on our existing strong relationships and industry expertise.