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September 19, 2012

Telefonica deploys HP Customer Experience Assurance application

The network-analysis application will help Telefonica improve the mobile broadband experience of its global customers

By CBR Staff Writer

Communications service provider (CSP) Telefonica has deployed HP Customer Experience Assurance (CEA) application to offer enhanced mobile broadband experience to its customers across the globe.

HP Customer Experience Assurance (CEA) is a network-analysis and customer-experience monitoring application developed by HP and specialised software developer Zhilabs.

The network-analysis and customer-experience monitoring application is designed to improve the total customer experience, increasing loyalty, reducing customer defection and lowering the costs associated with customer care.

HP Customer Experience Assurance provides network data acquisition from multiple sources, including probes, logs and usage-detail records. It offers advanced network and quality-of-experience intelligence to correlate and analyse data in real time.

In addition, the network-analysis application offers integrated, multidimensional views of customers, usage, quality of experience and network achievements from all sources.

It also offers an integrated, multidimensional view of the customer experience across networks, traffic and user experience, enabling Telefónica operations and business planners to develop enhanced service-assurance systems.

Telefónica global chief technology officer Enrique Blanco by giving Telefónica deep, real-time insight into its customers, HP CEA is enabling the company to deliver an enhanced quality of experience.

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"HP and Zhilabs understood our problem, worked closely with us on a proof of concept, and delivered the right combination of powerful software, consulting and integration services, and overall project management," Blanco said.

Telefonica will deploy HP CEA in all its properties across the Americas and Europe.

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