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December 28, 2008

Telecom Italia reorganises business structure

Reshuffles both domestic and international businesses

By CBR Staff Writer

Telecom Italia has announced that it is reorganising its structure as part of the drive to increase efficiency. This covers domestic business, disposals, and international operations.

According to the company, its domestic market operations management, headed by Oscar Cicchetti, is taking on a new customer-centric focus. Under this new approach, all customer sectors will see the rollout of convergent products and services to focus on the market share, raise quality of service, and enhance customer loyalty to the Telecom Italian brand.

The department is subdivided into three macro-areas: the consumer market unit, managed by Carlos Lambarri, focuses on increasing the penetration of landline and mobile network services for families and mass market customers; the business market unit, managed by Pietro Labriola, focuses on promoting landline and mobile ICT technology use by SMEs and SoHo customers; and the top clients and networked IT services unit, managed by Gianfilippo D’Agostino, is responsible for growing the value of top, large account and enterprise clients.

A new disposals department is being set up to advance the disinvestments announced in the 2009/2011 strategic plan (that is, the valorization of non core assets in order to focus on the domestic market and on Brazil), managed by Giovanni Stella. Stella maintains his post as vice executive chairman at Telecom Italia Media. Mauro Nanni is to be proposed as CEO of TI Media.

Concurrently, international business is being taken over ad interim by CEO Franco Bernabe. A new department, international operations, is to be set up and managed by Stefano Mazzitelli, who will work in concert with disposals.

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