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April 28, 2009

Sun Microsystems, Vidiator jointly develop new video streaming application

The new application claims to deliver enhanced quality video experience to customers

By CBR Staff Writer

Vidiator and Sun Microsystems have jointly developed an integrated video streaming application that allows service providers to deliver enhanced quality video experience to consumers, while enabling network operators to offer the same video content on both a television and a mobile hand-set.

At the core is the Vidiator Xenon mobile video encoding and streaming application with Sun’s IPTV technology. It can be customized to meet the specific service and customer needs of network operators, media companies and broadcasters.

Sandeep Agrawal, group marketing manager for video networks and storage at Sun Microsystems, said: It is a major step toward a seamless programming experience between the television, mobile handsets and the desktop. Combining Vidiator and Sun transcoding and streaming technologies enables many new opportunities for service bundling, cross-selling and targeted program and ad placement, all of which result in greater viewer retention and new revenue.

Connie Wong, CEO of Vidiator, said: Vidiator and Sun have teamed to deliver the industry’s most cutting-edge, multi-screen offering, enabling carriers to deliver to consumers the type of rich media experiences and crystal clear viewing they expect anywhere, anytime and on any device. Moreover, with a single, turn-key solution, carriers gain faster time-to-market and with the confidence they are deploying the highest quality and most solid technology on the market today.

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