View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
September 6, 2016

Snapchat joins Bluetooth consortium, fuels AR headset rumours

Acquisitions and staff hiring adds to the evidence.

By James Nunns

The virtual reality or augmented reality market could be about to get a new participant in the shape of Snapchat.

Snapchat, a popular messaging app, has joined the industry group that runs the Bluetooth wireless standard. This may not seem like a big move, but any company building a device with Bluetooth connections must be part of it.

Snapchat does not currently have any Bluetooth functionality so it can be assumed that it is working on something in this area for it to have become a member.

This is not the only piece of evidence to suggest that a VR or AR move is on the cards for the company. In June it acquired VR start-up Seene, and in July it hired Raffael Dickreuter, a visual effects specialist from Hollywood. It has also hired people from GoPro and Nest.

Snapchat has also already made a slight foray into the area with filters or “lenses”, which allow a user to add animations to their selfies, a kind of augmented reality addition to the app.

The Bluetooth Special Interest Group, which the messaging service has joined, shows that the company has registered for a unique “company identifier”, which is a unique number assigned by Bluetooth SIG members, it acts like a domain name for a website, reports the FT.

This move into VR may have been on the cards for a while for Snapchat based on another of its acquisitions. In 2014 it acquired Vergence Labs, a start-up that was developing  a camera headset similar to Google Glass.

Content from our partners
Green for go: Transforming trade in the UK
Manufacturers are switching to personalised customer experience amid fierce competition
How many ends in end-to-end service orchestration?

Snapchat reports to have 150 million daily users and a move into VR could be what it feels will bring in even more.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU