Irish airline company Ryanair has started legal action against Google and travel agency eDreams over false advertising.
Ryanair has accused Google of showcasing non-existent Ryanair fares via the eDreams website and search adverts.
Ryanair also claims that eDreams has been using misleading subdomains with names like "Ryanair Cheap Flights" and has created a fake website "www.Ryanair.eDreams.com" with Ryanair branding.
The airline company accused eDreams of misleading customers in an attempt to redirect visitors to aneDreams website, to book with them.
The airline company also claims that despite several requests from Ryanair customers, the search giant still displayed the fake ads which led the company to take action against Google.
Ryanair said that it has launched several legal cases across Europe against screenscraper websites to prevent its consumers from being mislead.
Ryanair CMO Kenny Jacobs said: "This Google/eDreams action is a repeat of a recently successful German court ruling which has outlawed eDreams deceptive advertising in Germany.
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"This deception and mis-selling has led to a surge of consumer complaints and leaves Ryanair with no choice but to take legal action against both Google and eDreams, who continue to use Google search adverts to deceive consumers into booking Ryanair flights on the eDreams website at inflated fares.
"Both the subdomain eDreams uses, and the branding and design it employs on this site, are a deliberate attempt to dupe consumers into thinking they are directly booking Ryanair’s low fares.
According to reports, sites like eDreams, whose parent company is based in Spain, pays the US giant to come out higher up.
