View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
April 14, 2015

Rakuten considering to buy PopSugar for $580m

Rakuten planning to expand its reach in the US.

By CBR Staff Writer

Japanese multinational Rakuten is reportedly planning to buy PopSugar, an online media network of websites with special focuses on celebrity news, for approximately $580m.

Tech Crunch cited sources familiar with the matter as saying that PopSugar was looking for a buyer, and Rakuten might have looked like a lucrative choice of the company.

Rakuten is not well known in the US, but the company is popular in Japan as it owns Viki, a Hulu-like international TV show site, and also has several businesses under its belt including banking, e-commerce, smartphones.

According to reports, Rakuten is willing to spend for digital content companies as it previously bought OverDrive for $410m and has received several inbound acquisition requests.

The company has also been investing in US-based startups in an attempt to expand its reach in the country.

PopSugar’s target audiences are women, and it also has a fashion brand site ShopStyle that generated $1.2 bn in sales last year for its retail partners.

According to reports, this makes the celebrity-focused site ideal for Rakuten to push its products in the US market.

Content from our partners
The growing cybersecurity threats facing retailers
Cloud-based solutions will be key to rebuilding supply chains after global stress and disruption
How to integrate security into IT operations

Websites in our network
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
I consent to New Statesman Media Group collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED
THANK YOU