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August 3, 2009

oneTXT launches new open social-commerce platform

To provide transactional capabilities to social media communities

By CBR Staff Writer

oneTXT has launched ORCA (Optimised Real-Time Currency Application), a new social-commerce transaction processing system with a Mashery-managed open API architecture designed for social media communities.

oneTXT said that ORCA allows a social media company to process payments, manage loyalty and rewards programs, schedule advance orders of real and virtual goods, and communicate status with the control of the appearance of all of these transactions.

ORCA allows digital publishers, social networks, MMORPG publishers, and participation TV programs with the tools to manage their subscribers’ online transactions. It allows social media communities to remain in control of their members, while bringing security and functionality of traditional payment systems directly to network members and site owners, the company claims.

Reportedly, San Francisco-based API management services provider Mashery has been chosen as oneTXT’s partner to bring the ORCA platform to social media communities, by ensuring the open APIs integrate and operate within a community’s interface and back office operations.

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The company said, Mashery’s on-demand API infrastructure provides access management, business rules, monitoring, and metrics required to build distribution channels using web services.

Roger Wood, CEO of oneTXT, said: “S-Commerce is inevitable. In fact, we see many communities reaching to cobble home-grown payment solutions together simply because prior to ORCA, there was nothing designed for the unique needs of this rapidly growing online segment.”

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