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February 9, 2010

Omniture unveils new version of SearchCenter

Offers search query data for major search engines through integration with SiteCatalyst

By CBR Staff Writer

Omniture, an Adobe company and a provider of online business optimisation software, has unveiled new version of SearchCenter, which it claims to provide deeper insight into how consumers are engaging with paid search links across all supported search engines.

The company said that SearchCenter through an enhanced integration with Omniture SiteCatalyst provides search query data for all major search engines. It offers recommendations on keywords, refinement of existing terms and discovery of negative terms and provides customers the capability to reduce keyword costs and increase conversion rates by matching more relevant ads with search terms.

The new enhancements to bid management automation save time and give greater flexibility and control over search campaigns, the company claims.

According to Omniture, the new version addresses the issues such as collecting and analysing query data and managing bid strategies for large sets of keywords with several new enhancements that include consolidated query data reports across all supported search engines that save effort and time required for analysis by search marketers.

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In addition, enhancements of the SearchCenter include analysis of query data that provides additional keyword recommendations based on search behavior from actual queries resulting in additional traffic for advertisers; and create bid management strategies with new default templates or create custom bid management strategies based on key conversion metrics.

SearchCenter is part of the Omniture Online Marketing Suite, an integrated suite of optimisation applications for visitor acquisition, conversion, online and channel analytics.

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