View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
December 25, 2008

Omniture to power NCI’s web traffic analysis

Network Communications, a publisher of printed and online real-estate information in North America, has selected Omniture, a provider of online business optimization software solutions, to deliver web traffic analysis across its network of sites.

By CBR Staff Writer

By gaining online traffic information through Omniture SiteCatalyst, Network Communications (NCI) will be able understand content interest among online visitors across its brands.

Omniture SiteCatalyst will initially provide analytics for apartmentfinder.com, the source of critical information for those seeking apartments in the multi-family industry. With Omniture, NCI is expecting to reap web analytics and reporting functionality to help its brands effectively cater to its customers’ needs.

Jim Newbill, director of online marketing and web analytics at NCI, said: With Omniture’s superior analytics capabilities, our brands will be better able to analyze its site traffic more deeply and provide our customers with more targeted and beneficial results.

In addition, the improved online analytics from Omniture will help our brands deliver not only an effective business-generating media solution for our advertisers but also sites that are go-to resources and destinations for consumers.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU