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December 6, 2009

Ogilvy launches new IRM activation platform

Allows brands to build and scale measurable relationships with key brand influencers

By CBR Staff Writer

Ogilvy 360 Degree Digital Influence (DI) has launched Insider Circle, a new scalable Influencer Relationship Management (IRM) influencer activation platform. The new offering allows brands to build and scale relationships with key brand influencers including influential bloggers, Twitter users, brand fans and loyal customers and quantitatively measure the performance of social activation campaigns.

John Bell, managing director of Ogilvy, said: With the introduction of Insider Circle, Ogilvy 360 Degree DI now provides one of the most strategic and comprehensive set of social media offerings available. Our strategy, training, research, influencer identification and word-of-mouth generation offerings allow major brands to develop and implement enterprise-wise social media programs.

The company said that the new offering allows brands to make exclusive, shareable content and offers available to a select group social media influencers in categories important to the brand. It is already being used by brands, including IBM and Kodak’s Smile Ambassador blogger outreach program for its Time to Smile campaign.

Irfan Kamal, head of products at Ogilvy 360 Degree DI, said: One of the key benefits of this new platform is its ability to scale and measure word-of-mouth activation programs. By delivering an easy-to-use system with extensive analytics and invitation-only content, access and offers, the Insider Circle platform allows brands to build and scale measurable word-of-mouth generating relationships with hundreds or thousands of key influencers.

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