Muecs has launched Mulaboration, an online collaboration tool and social media analyser for enterprise at Hong Kong science park.
According to Muecs, Mulaboration helps companies to connect and communicate privately and securely internally. It also serves as a company directory in which the company has a profile and makes connections with other companies. In addition, it allows corporations to improve brand awareness and reputation on social media, and capture and analyse consumer needs through business factors.
With Mulaboration, business opportunities can be explored through the internet cloud technology by connecting social networking sites such as Twitter and Facebook, to reach potential customers and to retrieve comments and consumers’ feedback from different discussion forums, the company claims.
Muecs said that the new tool allows users to profile their company and their own professional details for reference by their potential customers / business partners or to index in search engines. It features Network Leads function, which enables users to integrate their networks with other social web site services to collect market intelligence by receiving and sending the message feeds and to search information from the social websites for data and information analysis.
The company said that Mulaboration has a built-in workflow function for groups, departments, or with other company networks to create a private channel for communication.
In addition, the new tool allows users to create a workgroup for an upcoming project and invite participating colleagues into the workgroup and also create an external workgroup for cross-company communications, the company added.
