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August 16, 2009

Msnbc.com snaps up EveryBlock

Expects to explore new ways to work with its local partners

By CBR Staff Writer

MSNBC Interactive News has acquired Chicago-based EveryBlock, a site that offers news and information to the neighbourhood block level in 15 cities. The company said that the acquisition answers the consumer demand for local news, underscores msnbc.com’s commitment to news gathering, and enhances the site’s ability to deliver a fuller spectrum of news.

According to MSNBC Interactive News, EveryBlock, which will continue as an independent brand, reportedly offers msnbc.com’s news explorers another avenue to discover perspectives on local news, entertainment and information. EveryBlock also allows users to type in their address, neighbourhood name or ZIP code to view nearby news coverage, blog entries, civic data, photos and other types of information throughout the day.

The company said that by joining its msnbc.com brand family, EveryBlock will have access to resources that will allow it to reach consumers on a larger scale. The combined assets are expected to allow msnbc.com to explore new ways to work with its local partners.

Charlie Tillinghast, president of msnbc.com, said: EveryBlock’s talented team has a track record of innovation in the industry and we’re excited to add them to the msnbc.com brand family. They’ve broken new ground with their unique approach to collecting, organising and presenting news down to the block level. Their impact and importance in the community space is extremely valuable and carries promise for journalism and new business models.

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Adrian Holovaty, EveryBlock’s founder, and the employees will continue to be located in the company’s Chicago office.

EveryBlock operates in Atlanta, Boston, Charlotte, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, San Francisco, San Jose, Seattle and Washington, DC.

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