Mobui, a mobile application development agency, has launched Audience Chat, a mobile group chat product for television broadcasters and studios.
The company said that the Mobui Audience Chat enables television audiences to interact with the shows they are viewing by posting opinions, comments, or questions in chat rooms using their mobile phone.
The company also said that the launch of Mobui Audience Chat enables television broadcasters and studios to deliver mobile group chat services with the launch of new television programs or to enhance existing shows.
According to the company, features of the Mobui Audience Chat product include: wide mobile device support; show chat rooms; celebrity chat rooms; user defined chat rooms; personalized user profiles; and send to a friend feature.
John Burry, founder and CEO of Mobui, said: Many of today’s popular television shows are using the mobile phone to transform their audience from passive viewers to active participants. Mobui’s experience creating interactive mobile applications for clients, such as VH1, Nickelodeon, and TiVo, allows us to serve as a trusted advisor to brands that want to engage their customers with new and interactive television viewing experiences.
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