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September 19, 2012

Microsoft’s Yammer opens new office in Tech City

The Duke of York opened Yammer’s new office on Tuesday as part of his commitment to promote the UK technology industry and London’s Tech City.

By Tineka Smith

Yammer Tech City
Photo Credit:Charlotte Knee

The new London office at Silicon Roundabout will consist of Yammer’s EMEA leadership,marketing, sales, customer success and recruitment personnel. The company is also adding a new developer centre.

"Yammer’s expansion in Tech City underlines again London’s position as Europe’s digital capital. London is a global magnet for high tech giants alongside a growing cluster of exciting start-ups," said London Mayor, Boris Johnson.

The company has gained an average of over 200,000 new users per month over the past 5 to 6 months.

Yammer’s EMEA general manager, Georg Ell, says Tech city was an ideal choice for an enterprise social networking company.

"This move is a significant sign of the appetite for enterprise social networking and collaboration tools in the UK and EMEA at the moment," said Ell. "The new developer centre is a signal of the company’s commitment to Tech City and continued investment in Europe and the UK in particular."

Yammer London Office

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After a long period of market speculation, Microsoft announced its acquisition of Yammer in June this year as an all cash deal valued at $1.2bn (£769m).

Microsoft has said it will continue to operate Yammer as a standalone service, but it will operate under the Microsoft Office division. It will complement Microsoft’s existing cloud offerings Office 365, Sharepoint, Dynamics and Skype.

Yammer will also be a key asset for Microsoft in its continued transition to the cloud.

The company confirmed that Microsoft will currently allow Yammer to keep its exisiting freemium model.

"We have an impact on Microsoft products and services now," said Adam Pisoni, Yammer’s Co-founder and CTO. "It’s amazing to see how open-minded and collaborative they’ve been."

Please follow this author on Twitter @Tineka_S or comment below.

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