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February 11, 2010

Microsoft Sites grab 11.3% US search share in January, says comScore

Bing search queries up 11% to 1.5 billion

By CBR Staff Writer

Americans conducted 15.2 billion core searches in January 2010, with Google Sites accounting for 65.4% search market share, down up from 65.7% in December 2009, and Microsoft Sites grabbing 11.3% market share, up 0.6 percentage points versus 10.7% in December, according to a report from research firm comScore.

Yahoo sites accounted 17% of the US core search market market in January, a decrease of 0.3 percentage points compared to 17.3% in December. AOL network reported a decline of 0.1% to 2.5% from 2.6% in December while Ask network share was up by 0.1% to 3.8% from 3.7% in December.

In January 2010, Google Sites led the search market with 14.04 billion search queries, followed by Yahoo! Sites with 2.67 billion queries and Microsoft Sites with 1.77 billion searches. Bing experienced the largest growth during the month with 11% increase in query volume to more than 1.5 billion searches.

According to the report, search queries were up by 1% to 336 million from 332 million, while AOL search network queries were down by 2% to 317 million from 325 million. ebay search queries decreased by 3% to 659m from 680m in December.

Social networking site Facebook reported a 13% increase in search queries to 395 million in January, compared to 351 million search queries in December. Searches on MySpace sites decreased by 4% to 498 million, while Amazon sites decreased by 21% to 238 million.

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