View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
April 26, 2016updated 05 Sep 2016 10:47am

Is Facebook taking on Snapchat with new camera app?

News: In development, the camera app would let users share and create pictures.

By CBR Staff Writer

Social networking giant Facebook is reportedly developing a stand-alone camera app to allow its users to create and share more photos and videos.

A prototype of the camera app developed by Facebook showed a similarity with image messaging app Snapchat, according to sources cited by The Wall Street Journal.

The sources also pointed to a feature which would allow users to live stream video content.

However, the project, which is currently in its early stages of development, may fail to come to "fruition," sources said.

The move reveals the internal "anxiety" in the company over the rising "passive behavior" on the networking site. While Facebook sees many of its 1.6 billion users visiting its site daily or many times during a day, only few of them share photos, videos and update their status.

Reversing the changing behaviour of its users has become a priority for the company.

Declining to comment on the development of the camera app, a Facebook spokeswoman told the publication that the overall level of sharing photos, videos and status updates remained "strong" and at the same levels seen in the past.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Facebook has launched a few camera apps in the past, but later removed them after failing to see intended acceptance among its users.

In June 2014, it rolled out Slingshot, a Snapchat-like app, enabling users to trade photos and videos that vanished after 24 hours. Prior to this launch, the company offered a photo-editing and sharing app named Camera. Facebook did not get much user response for both the apps.

The camera app is only one of Facebook’s efforts to deal with a drop in sharing. The company launched many features to increase sharing in the past year.

Earlier this month, Facebook partnered with the UK Electoral Commission to remind voters to register. This followed similar reminder last year ahead of the UK General Election, which resulted in over 15 million people viewing the registration reminder.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU