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iPass unveils Wi-Fi Exchange for service providers

iPass OMX designed to deliver seamless global Wi-Fi roaming and data offload services

By CBR Staff Writer

Mobile connectivity services provider iPass has launched the iPass Open Mobile Exchange (iPass OMX), a carrier-grade platform for service providers to extend core mobility and Internet offerings by integrating Wi-Fi with 3G and 4G.

iPass said the iPass OMX combines a zero-click mobile data offload offering with Wi-Fi integrated services for both domestic and international data roaming.

Service providers can deliver Wi-Fi connectivity that functions like mobile data roaming, automatically connecting users to preferred networks, added the company.

Service providers can also use the tool to merge Wi-Fi with 3G and 4G networks, and resell their own Wi-Fi networks to other operators.

Service providers can also use the tool to: reduce network and signalling congestion; simplify the end-user connectivity experience; and monetise their Wi-Fi network assets to other service providers, said the company.

iPass president and CEO Evan Kaplan said the next wave of Wi-Fi is becoming a mobile operator phenomenon.

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He added that "it is our business to help telecom operators enter the Wi-Fi business with speed to market and a reduced cost and risk profile, without a need for additional capital investment."

"By enabling operators to provide an integrated approach to mobility, iPass OMX positions them to participate in the second wave of Wi-Fi. With Steve Livingston at the helm of our OMX offering, I’m confident that iPass can extend its highly reliable Wi-Fi exchange service to operators worldwide."

iPass OMX has already been adopted by Deutsche Telekom as part of its Wi-Fi Mobilize service, announced last month.

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