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September 9, 2015

Instagram to run longer duration ads

Large and small advertisers can now run campaigns on Instagram.

By CBR Staff Writer

Instagram has unveiled changes to its advertising platform, enabling businesses to run 30-second video ads, instead of only 15 second ones.

The company said in a statement, "Over the past few months, we’ve been working to make ads on Instagram available to more types of businesses on a self-serve basis.

"We’re excited to announce that starting this month, advertisers both large and small can run campaigns on Instagram."

Instagram advertising will now be available in 30 new markets globally including India, South Korea Hong Kong, and Indonesia with more to follow by the end of this month.

The company first unveiled its ads product in November 2013. It has been rolling the service to other markets since then.

Instagram is also launching a new service, dubbed Marquee, which it says will help drive mass awareness in a short time-frame for events such as movie premieres and new product launches.

Facebook-owned Instagram is attracting advertisers from a range of industries to its ads with enhanced calls to action.

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Instagram has over 300 million users globally. eMarketer estimates that the photo sharing social networking service can generate 14% of mobile ad revenue for Facebook by 2017.

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