View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Infratel, SugarCRM partner on CRM platform for SMBs

To enable SMBs to add telephony offerings to their CRM platform

By CBR Staff Writer

Infratel, a provider of call centre products and services, and SugarCRM, a customer relationship management (CRM) firm, has signed a partnership agreement that will enable small and mid-size businesses (SMBs) to add telephony offerings to their CRM platform.

Infratel general manager Jim Southwell said the partnership is great news for SMBs that, in the past, may have lacked the budgets to compete with larger companies that have access to expensive enterprise offerings.

Infratel also plans to introduce a full social media integration that enables agents to recognise user trends and sentiments.

SugarCRM co-founder and chief technology officer Clint Oram said businesses simply need to connect and engage with their customers regardless of their size or level of resources.

"Partnering with Infratel allows our companies to provide a complete contact centre and CRM offering to an extremely large set of businesses which were previously locked-out of this type of robust functionality due to cost or complexity concerns," Oram said.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU