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April 26, 2009

IBM unveils enhancements to Media Hub Framework

An open standards-based framework claims to enable media companies' to automate and streamline core business processes

By CBR Staff Writer

IBM has unveiled enhancements to its Media Hub Solution Framework that are reported to enable broadcasters and media companies to increase production efficiencies while reducing costs.

According to IBM, Media Hub is an open standards-based framework for managing media companies’ work processes and is based on the IBM service-oriented-architecture and business process management platforms.

IBM said that the enhancements include new, standards-based methods for connecting applications and web services, such as digital asset management, encoding and publishing, to Media Hub, and the publication of technical guidelines to assist software developers looking to build these connectors.

IBM claims that by allowing media companies to automate and streamline core business processes, the Media Hub framework enables them to adjust to changes in business priorities, the marketplace and resource availabilities.

Steve Canepa, general manager for the media and entertainment industry at IBM, said: Moving from a tightly coupled and rigid workflow environment, which drains productivity and budgets, to common standards will be beneficial for the entire industry. Having a smarter software architecture that allows media firms to pick the best applications and solutions for their needs and connect them into their workflows is a tremendous step forward.

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