View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
March 14, 2013

IBM develops Customer Experience Lab

The lab will combine research innovation with business consulting through mobile, social and cloud technologies

By CBR Staff Writer

IBM has developed the IBM Customer Experience Lab to combine research innovation with business consulting through mobile, social, cloud and advanced analytics technologies.

The lab will allow IBM Research scientists and business consultants to develop deliver systems that learn and personalise the experiences of customers, identify patterns, preferences and create context from Big Data..

The lab will offer CEOs, CMOs, CFOs, heads of sales and other C-suite executives’ access directly to a virtual team of 100 researchers, who are supported by IBM business consultants to address the opportunities of the digital front office.

IBM Services Research vice president, Mahmoud Naghshineh, said: "We will help clients explore the possibilities presented by new assets, technologies and innovation models based on our engagement experiences with thousands of organizations across every industry."

The lab also allows the clients to work with IBM researchers and business consultants to assess business challenges and create applications.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.