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April 22, 2009

Harris MPH platform to support public deployment of mobile DTV

The mobile DTV initiative to provide a medium for advertising via the digital signage system

By CBR Staff Writer

US-based Harris Corp. has announced that its MPH platform for ATSC Mobile DTV and InfoCaster digital signage systems will support the nation’s free, over-the-air broadcast of mobile digital television to the public.

A joint effort of WRAL, the CBC New Media Group and the City of Raleigh, this venture will deliver live WRAL-DT broadcasts to Capital Area Transit (CAT) buses traveling around the capital city, said Harris.

In addition to providing passengers with news, weather, entertainment and local information, the mobile DTV initiative will provide a medium for hyper-local advertising via the digital signage system, which will promote restaurants, stores, shows and events along each bus route, the company added. Interactive ads, where passengers instantly respond by sending texts from their cell phones, will be offered by CBC New Media Group.

According to Harris, the MPH platform consists of four components: the NetVX mobile encoding platform, Synchrony MNA synchronous mobile and networking adapter, Apex M2X exciter and the Roundbox Server – Mobile DTV.

Tim Thorsteinson, president of Harris Broadcast Communications, said: At a time when broadcasters are anxious to explore promising new business models, WRAL is leading the way by demonstrating an exciting implementation that increases its audience reach, brand awareness and advertising sales. Besides entertaining and informing passengers, this Harris-powered mobile DTV and digital signage deployment will provide a great educational platform to raise public awareness of the availability of mobile DTV.

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