Almost a fifth of the respondents said that they will purposely choose a restaurant (17%), bar (17%), pub (17%), and shopping centre (18%) with a decent wireless internet connection, over one without it.
Nearly a third of respondents (29%) say that they have to be constantly connected and cannot even queue or take a short journey without entertaining themselves online.
Well over a third (46%) of respondents in London admitted that they needed to be connected to the Internet all the time, to stop the boredom of having to queue, the survey found.
Plusnet head of Business Nick Silverwood said with increased competition in the hospitality and retail markets, it’s important for small businesses to understand how investing in customer broadband has the potential to really boost sales.
"With over one in ten (12%) respondents estimating that 21%-30% of their profit is down to a fast and reliable Internet connection, there is a clear benefit to getting online," Silverwood said.
This article is from the CBROnline archive: some formatting and images may not be present.
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