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February 8, 2010

GyPSii, Telmap team up for location-based social networking

Single app offers social media, navigation, search and mapping features

By CBR Staff Writer

Location-based mobile social network GyPSii and mapping and navigation firm Telmap have entered into a partnership to develop and introduce location-based social networking as part of Telmap’s Mobile Location Companion.

Under the agreement, Telmap will introduce social networking and user-generated content, to the Telmap5 Mobile Location Companion using GyPSii’s Open API, OpenExperience. Telmap5 will offer users access to contacts across social networks including Facebook and Twitter.

The integration with GyPSii’s Open API enables Telmap5 mobile users to access and contribute location-aware content, share locations, read and post recommendations, videos, pictures, find friends, events and places and geo-blogging in one app, the company said.

In addition, the Telmap5 allows mobile operators to introduce a richer location-enabled offering to subscriber with a single app providing combined social media, navigation, search and mapping features.

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GyPSii said that the Open API, OpenExperience offers Telmap an integration of its patented technologies in mobile user generated content creation, friend-finding and a suite of development toolkits that support rapid development.

Oren Nissim, CEO of Telmap, said: The Telmap-GyPSii enabled offering is fully supportive of people’s desire to explore their surroundings and interact with friends around them not only while at home, but also while on-the-go.

“GyPSii and Telmap share a vision to offer operators the ultimate location companion they need in order to maintain their subscriber’s loyalty through an excellent solution and a superior user experience, and we are sure that this new cooperation will open up additional opportunities for operators to achieve just that.”

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