View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
November 25, 2015

Google’s Accelerated Mobile Pages to arrive early 2016

News: Open source initiative is intended to improve the mobile web and distribution ecosystem.

By CBR Staff Writer

Google said it will rollout fast-loading Accelerated Mobile Pages (AMP) to its search results early next year.

The company plans to share more concrete specifics on timing shortly. The AMP project is an open source initiative, which is intended to improve the mobile web and distribution ecosystem.

AMP will load in any modern browser or app webview. Its files leverage several technical and architectural approaches that prioritise speed for providing a faster experience for users.

The project has attracted publishers such as the BBC, the Guardian, Sankei, New York Times, News Corp, Washington Post and several others.

Outbrain, AOL, OpenX, DoubleClick, and AdSense are working within the framework to enhance the advertising experience for users, publishers and advertisers on the mobile web.

Adobe Analytics, LinkedIn, Pinterest and several other technology firms are currently using AMP HTML.

Google said over 4,500 developers are following the project on Github, and 250 contributions of code and documentation have been made so far.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

 

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU