View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
November 8, 2009

Google to acquire mobile ad firm AdMob for $750m

To enhance its technology in mobile advertising

By CBR Staff Writer

Google has signed a definitive agreement to acquire mobile display ad technology provider AdMob for $750m in stock, in a move to enhance its existing expertise and technology in mobile advertising.

Susan Wojcicki, vice president of product management at Google, said: Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time. AdMob is the quintessential Silicon Valley startup – generating impressive year on year revenue growth – and we’re excited to welcome this talented team to Google.

Google said that the deal will help in its efforts to develop more effective tools for creating, serving and analysing emerging mobile ads formats.

According to Google, the new marketing media is expected to offer significant benefits such as, the advertisers will be better able to engage mobile users with AdMob’s ad formats; publishers and developers will be able to monetise their content more effectively, which has benefits for the wider mobile ecosystem.

In addition, it allows users to see more relevant ads and ultimately get access to more ad-supported content and applications.

Omar Hamoui, founder and CEO of AdMob, said: Our goal all along at AdMob has been to make it possible for developers and publishers to bring their products and ideas to mobile with the same business model.

“We’re proud of the progress we’ve made towards accomplishing this goal, and joining Google will only accelerate this process, ultimately leading to very real benefits for end users around the world. As publishers and developers generate more revenue from their mobile products, they will invest more, and their mobile offerings will become richer, more creative and more robust.

Content from our partners
Why the tech sector must embrace faster, smarter talent recruitment
Sherif Tawfik: The Middle East and Africa are ready to lead on the climate
What to look for in a modern ERP system

Topics in this article :
Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU