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Google snaps up Picnik

Plans to enhance online photo editing experience on the web

By CBR Staff Writer

Google said that it has acquired Picnik, an online photo editing site that provides users with a set of photo editing tools for editing, sharing and printing images using any internet browser.

Picnik allows users to crop, do touch-ups and add cool effects to photos in the web browser. It has already integrated with websites such as Picasa Web Albums, Facebook, Flickr, Yahoo! Mail and Photobucket.

A blog post on Picnik says that its team will continue working from Google’s Seattle offices and will continue to provide feedback.

Google said that they do not plan to incorporate any significant changes to Picnik as of now, though they intend to add new features.

Brian Axe, product management director of Google, said in a blog post: “We’re not announcing any significant changes to Picnik today, though we’ll be working hard on integration and new features.

“As well, we’d like to continue supporting all existing Picnik partners so that users will continue to be able to add their photos from other photo sharing sites, make edits in the cloud and then save and share to all relevant networks. We’re looking forward to collaborating closely with them to improve the online photo editing experience on the web.”

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