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October 14, 2009

Google, Microsoft slightly gain US search share, says ComScore

Facebook records highest growth with 384m searches

By CBR Staff Writer

Google continued to lead the US search market with its sites accounting for 64.9% of the total search market share in September, compared to 64.6% in August, according to a report from research firm ComScore.

Microsoft’s internet search engine Bing has grabbed 9.4% of the total US search market share, representing a slight gain compared to 9.3% in August. The search market share of Yahoo has declined 0.5 percentage points to 18.8% in September from 19.3% in August.

Yahoo and Microsoft have entered into 10-year internet search partnership in July, with Microsoft Bing search engine powering the searches on both companies’ sites and Yahoo selling ads on both sites. The deal is subject to review by the anti-trust regulators.

According to the report, Ask.com has remained the fourth largest US search engine accounting 3.9% of the US search market in September, unchanged from August, while AOL captured 3% of the market share, also unchanged from August.

In September 2009, Americans conducted nearly 13.6 billion core searches, with Google sites accounting for 9 billion searches, followed by Yahoo sites with 2.6 billion, Microsoft sites with 1.3 billion, Ask Network with 541 million and AOL with 416 million.

Meanwhile, social networking site Facebook has reported the highest growth with 384 million searches in September, an increase of 19% compared to 324 million searches in August. Searches on MySpace sites decreased by 12% to 494 million, Amazon sites dropped 12% to 191 million and eBay declined 4% to 621 million.

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