View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
January 14, 2013

Google says SMBs need to make collaborative tools a priority

Over half of small businesses encounter email problems on a weekly basis.

By Tineka Smith

A survey by Google found that while 39% of SMBs expect to increase their use of online collaborative tools, many are still clinging to more traditional methods of communication like phone and email.

The study of over 3,500 small business employees in the UK and Europe found that over 70% of workers found the lack of teamwork, working hours, and work load ‘tough.’

Communication and administration issues were found to be the biggest problem for SMBs with many workers finding it hard to collaborate with co-workers efficiently.

Over 50% had weekly email issues, reporting that mailbox size was the biggest problem.

Collating feedback from different people into one main document also proved difficult for SMB’s. Google found businesses did this seven times a month on average, taking almost two days a month to complete each time.

Online collaborative tools like instant messaging and cloud-based shared documents have helped organisations see an increase in profits or turnover in 2012.

Google says that tech-savvy small businesses understand how collaborative technology can benefit the workplace and suggests SMBs using traditional methods of communication to make new collaborative technologies a priority in 2013.

Content from our partners
AI is transforming efficiencies and unlocking value for distributors
Collaboration along the entire F&B supply chain can optimise and enhance business
Inside ransomware's hidden costs

"With so many resolving to work more efficiently, perhaps 2013 will be a turning point where we see more small businesses working smarter, collaborating more effectively with their colleagues and customers, and accessing the tools needed for better communication," said Neil Delaney, director of EMEA SMB for Google enterprise.


Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.