View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Google launches new user consent policy in EU

The move comes amid regulatory investigation in the region.

By CBR Staff Writer

Google has launched a new user consent policy, which requires publishers that get visitors from the European Union (EU) to ask their permission for using their data.

The company said it is making the changes following requests from the EU data protection authorities.

The new policy will cover publishers using Google AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers on websites.

Google said when publishers use its products that feature the new policy, they should give several disclosures to obtain approvals from end users in the EU.

They should make reasonable efforts to disclose and obtain approval to collect any data, as well as share and use that information on any site, app, email publication or other property while using Google products.

The similar process must be followed for storing and accessing browser-based cookies or other information on the devices of site visitors.

Google security & privacy program manager for display and video Ads Jason Woloz said, "It has always been Google’s policy to comply with privacy laws, so we’ve agreed to make certain changes affecting our own products and partners using Google products.

Content from our partners
How to turn the evidence hackers leave behind against them
Why food manufacturers must pursue greater visibility and agility
How to define an empowered chief data officer

The move from Google comes amid regulatory investigation in the region. Earlier this year, the EU formally filed a complaint against the company over allegations of anti-competition malpractices.

Google has rebuffed the EU’s allegations that it is abusing its market dominance in the search and smartphone markets.

The search engine claimed that despite its 90% share of the European search market and it subsidiary Android’s 70% share of the European smartphone market, competition was still thriving in the sector.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU