A web-based platform has launched to help people pursue anti-trust claims against Google.
Spearheaded by public affairs firm Avisa Partners and US law firm Hausfeld, the Google Redress and Integrity Platform (GRIP) aims to take on the search giant over anti-competitive behaviour.
Cases can be submitted to the online platform, before being initially assessed by Avisa, then, if appropriate, referred to Hausfeld.
"GRIP wants to become a reference point for the analysis of information and first assessment of the viability of potential claims arising of out Google’s anticompetitive behaviour," the website reads.
"GRIP will report on some of the most relevant aspects of Google‘s EU antitrust investigation and developments across the globe with the aim of keeping those potential victims and other interested parties informed when considering their options forward."
According to the GRIP website, it will deal with all Google services and products including Search, Android and YouTube.
The platform launches amidst growing accusations of anti-competitive behaviour by the search engine, which accounts for nine of every ten searches in Europe.
Google recently rejected EU accusations that it had rigged search results to favour its price comparison service Google Shopping over alternatives, with a potential fine of €6bn.
It was also accused this week by the Indian Competition Commission of breaching competition law, according to the Financial Times.