After a one-month evaluation period that resulted in considerable savings on behalf of advertising clients, GenieKnows.com has deployed the Anchor Intelligence ClearMark system to monitor and evaluate pay-per-click traffic for its network of publishing partners in order to improve overall traffic quality.
According to Anchor Intelligence, ClearMark is a traffic scoring system that works in real time. ClearMark scores each individual click as it occurs and provides corresponding reason codes to enable networks to differentiate between the good, the bad and the fraudulent. Each scored click is provided to GenieKnows to enable accurate billing, inventory optimization and filtering decisions. Scoring results are also available through an online reporting tool and via an API to provide integration with GenieKnows.com’s existing tools.
Barbara Manning, CEO and president of GenieKnows.com, said: As we enter 2009 the integrity of our traffic remains a top priority for GenieKnows.com, and we need access to critical PPC market data to help us maintain and grow the highest quality of search traffic into our partners. Anchor Intelligence is an integral part of this program.
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