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March 26, 2015

Facebook partners with London-based start-up Grabyo

Facebook will use Grabyo's updated video API.

By Joao Lima

The world’s largest social media platform has announced a partnership with London based start-up Grabyo, involving the use of the start-up’s updated Video API.

Revealed at the F8 Facebook Developer Conference in San Francisco, the move follows Grabyo’s successful integration of Facebook’s Video API and delivery of video on the platform for media companies and other content publishers.

The new venture will help media companies execute video publishing workflow and reach the vast audience of users who watch video on Facebook. Organisations will be able to share clips from any live broadcast TV or IP video feed in real-time.

The platform was designed to offer consumers a set of customisation tools to ensure videos reach and resonate with their audience.

Previously, Grabyo had been involved in several other scale and cloud-based platform social media campaigns including the FIFA World Cup, UEFA Champions League, Ryder Cup or the Wimbledon tournament.

The company has benefited from the growth in Smartphone penetration, improvements to mobile network bandwidth and the popularity of social apps.

Facebook will also be changing, with its mainstream content set to become video-based in few years.

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Every day, over three billion streaming views are registered on Facebook’s analytics platform, with the mobile app being responsible for 65% of these views.

Gareth Capon, CEO at Grabyo, said: "As well as offering an audience of almost 1.4 billion users, the combined power of social discovery, auto-play and viral distribution on Facebook is truly immense. We’re regularly generating millions of views for individual clips – this is testament to the power of Facebook’s own native video format.

"Facebook now plays a critical role in media discovery; it drives enormous real-time engagement and extends the lifetime of premium video clips as content is discovered, shared and surfaced across its social graph."

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