View all newsletters
Receive our newsletter - data, insights and analysis delivered to you

Facebook looks to jump on music streaming bandwagon

Company also expected to launch ad-supported native videos.

By CBR Staff Writer

Facebook is looking to jump into the music streaming arena with the launch of its own streaming service, which is expected to compete against newly launched Apple Music and industry leaders Spotify and Pandora.

The company previously started testing ad-supported native videos, which is expected to act as a stepping-stone towards the on-demand audio service.

The social media giant is reportedly in the advanced stages of launching the music-video service with rollout expected to take place in the next few months.

It could outsource Content ID-style system from third party rather than creating it.

The streaming service is expected to be similar to YouTube’s music video efforts, where Facebook will be paying royalties to rights holders and give participating holders a system of registering their content to prevent piracy.

A source familiar with the matter told Music Ally: "It’s a mass land grab. Facebook going into the video space was always going to be an enormous, ambitious land grab and no doubt something they’ve been planning for some time as the potential income from ad revenue will be incredible.

"On Facebook‘s move into monetised video, all of us could see it coming for months," said another source. "We have all been really utilising it in internal testing. It is way, way ahead of YouTube."

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.