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February 24, 2009

EyeWonder forms partnership with Collective Media

Can the partnership enable brand advertisers to extend the reach of their interactive in-stream video campaigns?

By CBR Staff Writer

EyeWonder, a provider of digital advertising technologies and services, has formed a strategic partnership with Collective Media, a provider of online advertising network and technology provider, to offer brand advertisers a solution for accessing quality inventory and extending the reach of their interactive in-stream video campaigns.

Through the relationship, EyeWonder will pair its in-stream technology and services with Collective Media’s display advertising network. The partnership offers clients an in-stream advertising system from purchasing of premium video ad inventory to delivery of interactive ad formats and reporting of in-stream ad metrics, said Collective Media.

By integrating EyeWonder’s in-stream advertising services with Collective Media’s network reach and capabilities, publishers can deliver any interactive in-stream ad format, including interactive overlays, from any third-party rich media provider after a one-time integration with the site’s video player platform, said Collective Media.

Jerome FitzGibbons, executive vice president of Collective Media, said: This partnership creates an opportunity for brand advertisers, providing them with access to a massive inventory of quality video content from the trusted online publishers and a technology platform for serving in-stream ads.

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