The business, formerly known as Emerson Network Power, has appointed former APC CEO Rob Johnson as its new chief and started a campaign to rebrand the standalone company as Vertiv.
Vertiv is described as a global provider of mission-critical infrastructure technologies for vital applications in data centres, communication networks and commercial and industrial environments.
The US headquartered firm has 20,000 employees and more than 25 manufacturing and assembly site worldwide.
Emerson retained a minority interest in the company follow its decision to end its direct involvement in the data centre power business which led to Platinum Equity acquiring the business from Emerson in a deal with $4 billion.
Bryan Kelln, partner and president of portfolio operations at Platinum Equity, said Mr Johnson’s leadership skills and technical expertise make him a perfect fit to lead Vertiv.
Most recently an operating partner at Kleiner Perkins Caufield & Byers, Mr Johnson spent 10 years at American Power Conversion (APC), as a leader in data centre infrastructure. He was President and CEO of APC when the company was sold to Schneider Electric for $6.1 billion in 2007.
Kelln said: “This transformational opportunity for the company and we believe Rob is the right leader to grow the business as we establish a culture focused on speed, innovation and customer service.”
Mr Johnson said the transition to new ownership provides a unique opportunity for the company.
He added: “As an independent company, Vertiv will operate with great freedom to make business strategy and investment decisions, mover more quickly like a start-up, and focus on innovative solutions for our customers, including those in the growing cloud computing, mobile and IoT networks.
Vertiv will build on the broad portfolio of product and service offerings for power, thermal and IT management capabilities it previously offered as Emerson Network Power, which will include its industry-leading flagship brands ASCO, Chloride, Liebert, NetSure and Trellis.
In support of its rebrand, the company has also unveiled its new website www.vertivco.com/en-emea/ and from January 2017, will launch an advertising campaign to introduce the new brand with the theme ‘your mission is critical.’