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March 1, 2016updated 05 Sep 2016 8:07am

EMC goes all-flash with enterprise storage with VMAX array, while pushing performance envelope with DSSD

News: All-flash aims to increase latency and data processing capabilities.

By Alexander Sword

EMC has committed to all-flash for its primary storage offerings in a bid to improve latency and data processing for its customers.

The portfolio includes VMAX All Flash, EMC DSSD D5 Rack-Scale Flash solution, XtremIO and VNX Series arrays.

The DSSD D5 is a rack scale flash aimed at improving performance, latency and bandwidth for data-intensive applications.

DSSD products remove layers of software from flash memory chips, meaning that data can flow more quickly.

EMC claims that the DSSD D5 could increase applications such as genetic sequencing calculations, fraud detection, credit card authorisation and advance analytics by up to 10 times.

According to EMC, the array has up to 68 percent lower total cost of ownership, five times lower latency and ten times the IOPS and bandwidth of today’s fastest flash platforms.

It starts at a list price of $1 million.

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CJ Desai, President Emerging Technologies Division at EMC Corporation, said: ""EMC acquired DSSD in 2014 because we recognized its game-changing innovation. Today, we’re bringing a hardened, tested platform to market, changing the face of flash as we know it and rounding out EMC’s already-robust flash portfolio.

"DSSD is a blazing fast, high-performance solution and customers are in for a magnitude improvement in what’s now possible for demanding applications in this new era of Rack-Scale Flash."

The new version of its flagship VMAX line, VMAX All Flash, EMC says, will modernise storage array pricing. The all-flash storage array natively supports block, file, open systems and mainframe with the ability to scale up to four petabytes of data. It consolidates mixed block and file workloads.

Guy Churchward, President of Core Technologies at EMC Corporation, said: "2016 is the Year of All-Flash for primary storage and EMC is marking this milestone with the VMAX All Flash – a completely re-engineered platform that leverages extremely dense flash drives, paired with the power and simplicity of the VMAX data services platform.

"VMAX All Flash is designed for the modern data center – delivering monster IOPS and consistent sub-millisecond latency while offering world-class six-nines availability. The new VMAX All Flash has made a quantum leap forward in capability, performance and cost efficiency. And it only marks the beginning of EMC’s all-flash future."

The XtremIO all-flash arrays are intended to accelerate and consolidate mixed block workloads including databases, analytics, server virtual machines and virtual desktop infrastructures. It is designed to address high-end enterprise workloads.

These all-flash building blocks will be combined by EMC’s Converged Platforms division VCE to deliver converged infrastructure offerings.

EMC estimates that all storage for production applications will be flash-based by 2020, while traditional disk storage will be used for bulk and archive storage.

Jeremy Burton, President of Products and Marketing, EMC Corporation, said: "Today’s enterprise customer wants to enable their business with modern data centres that deliver agility, efficiency and speed.

"We’re expanding upon EMC’s primary storage strengths and all-flash leadership, built with XtremIO. With the introduction of VMAX All Flash and DSSD D5 there is virtually no data center use case we’re unable to address from traditional high-end enterprise workloads, to use cases that people haven’t even dreamt about in the data centre of tomorrow."


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