View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data
March 22, 2013

Digital engagement by European consumers on steady rise: comScore

ComScore reveals that the media landscape is being redefined through the use of mobile, internet-enabled devices by European consumers.

By CBR Staff Writer

Digital engagement by European consumers including web usage, online video, mobile and search are on the rise, according to comScore’s 2013 Europe Digital Future in Focus report.

comScore Europe Industry Relations chief advisor, Paul Goode ,said advertisers, agencies and media owners need to understand the rising number of multi-platform consumers and the more complex digital ecosystem that has developed over the past years.

"Insights about key trends and underlying drivers enable clients to manage their digital investments effectively," Goode said.

According to the report, about 408.3 million European consumers used the desktop-based internet in December 2012, reporting 7% rise over the past year, while Turkey witnessed youngest European internet audience with 70% aged under 35.

Russia has the largest internet audience from Europe with 61.3 million, while Italy’s internet audience rose 17%.

Nearly 57% of mobile users in the EU5 (France, Germany, Italy, Spain and UK) owned a smartphone, while about 66% of mobile audience in Spain had adopted smartphones.

Online video audience in the EU5 rose 5% over the past year, while mobile video viewers increased 162% since December 2011.

Content from our partners
Unlocking growth through hybrid cloud: 5 key takeaways
How businesses can safeguard themselves on the cyber frontline
How hackers’ tactics are evolving in an increasingly complex landscape

Consumers’ time spent on news sites rose 10% among European internet users.

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU