View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
August 16, 2009

Demand Media integrates Twitter to Pluck social media platform

To extend the reach of Demand Media customers' across the web

By CBR Staff Writer

Distributed social media company Demand Media has released the Twitter functionality within the company’s Pluck social media platform. By combining the two technologies, Pluck now enables publishers, brands and retailers to make their community content and conversations visible on Twitter.

Demand Media said that the integration between Pluck and Twitter is in accordance with its ‘Social Bridging’ initiative – a collection of capabilities to enable enterprise customer communities to establish 2-way connections with 3rd party social networking destinations.

According to Demand Media, Pluck’s support of Twitter includes the following features: ‘Invite Friends’ feature which allows users to invite all their Twitter followers to join them on a Pluck-powered site; ‘My Latest Tweet’ feature that allows users tweets to be reflected in their persona on a Pluck-powered site; and ‘Tweet my Activity’ feature to allow users to share their social contributions (comments, forum posts, blog posts, photo uploads, etc.,) made on Pluck-powered sites as tweets.

The company said that the Pluck technology powers comprehensive social media capabilities deployed on digital destinations. The Twitter integration would extend Demand Media customers’ reach across the web, allowing them to unify their users’ identities, relationships and activities across multiple destinations through social bridging.

Content from our partners
Rethinking cloud: challenging assumptions, learning lessons
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business

Dave Panos, executive vice president of social platforms at Demand Media, said: This social bridging enables a future where our online identities, relationships and conversations will cross the web effortlessly, resulting in a much richer and more human web, with social structures and relationships that more closely mirror our offline lives.”

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU