View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Technology
  2. Data Centre
March 18, 2015

Death knell sounds for Internet Explorer as Spartan emerges

New browser expected to be launched along with Windows 10.

By CBR Staff Writer

Microsoft is killing its Internet Explorer brand with a flashier successor being developed under codename ‘Project Spartan’.

The new browser is likely to run on phones, tablets and personal computers, but it will mainly designed for new mobile devices.

The Verge cited Microsoft marketing chief Chris Capossela as saying: "We’re now researching what the new brand, or the new name, for our browser should be in Windows 10.

"We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing."

The new browser is expected to be released with Windows 10, making it the primary way for users to access web. However, Internet Explorer will be available, but it will be consolidated to Windows 10 enterprise editions.

According to reports, the move to axe the Internet Explorer brand is a part of the company CEO Satya Nadella’s attempt to lead innovation rather than follow what has already been invented and used.

The browser was criticised for not being fast enough and was subjected to mocking campaigns, which followed Microsoft’s former Internet Explorer chief leaving the company in December 2014.

Content from our partners
DTX Manchester welcomes leading tech talent from across the region and beyond
The hidden complexities of deploying AI in your business
When it comes to AI, remember not every problem is a nail

The software giant has not come up with the official name for the new browser, but Capossela explained that in market research conducted on Chrome users in the UK, they found that the usage of a Microsoft brand name over Windows or Internet Explorer made the new product more appealing to Chrome users.

Capossela added: "Just by putting the Microsoft name in front of it, the delta for Chrome users on appeal is incredibly high."

Websites in our network
Select and enter your corporate email address Tech Monitor's research, insight and analysis examines the frontiers of digital transformation to help tech leaders navigate the future. Our Changelog newsletter delivers our best work to your inbox every week.
  • CIO
  • CTO
  • CISO
  • CSO
  • CFO
  • CDO
  • CEO
  • Architect Founder
  • MD
  • Director
  • Manager
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.
THANK YOU