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Cox selects NDS to manage deployment of tru2way system

NDS is expected to rollout tru2way STBs to Cox customers in July 2009

By CBR Staff Writer

Cox Communications, a US-based multi-service broadband communications and entertainment company, has selected UK-based NDS Group to be the prime integrator for its upcoming tru2way platform, set to launch in summer 2009.

With this agreement, NDS will be responsible for the management and implementation of the tru2way system that will be deployed by Cox. NDS said that it will provide these services for the complete end-to-end solution, from the headend through to the set-top box (STB) components.

NDS’s role will initially begin with the rollout of the tru2way STBs to Cox customers in July 2009. NDS will also provide the tru2way user interface and interactive applications moving forward.

James Kelso, vice president of video engineering for Cox Communications, said: NDS did a tremendous job on our new interactive program guide. The quality of their work and the consistent timeliness of their deliverables enable us to entrust NDS with the deployment of our entire tru2way platform. The knowledge and experience NDS has demonstrated give us great confidence for the rollout of new services which we’re planning this summer.

Steve Tranter, Vice President of Broadband and Interactive for NDS, said: “NDS brings the knowledge and experience of integrating and implementing tru2way systems which fits perfectly with the innovation, content and design leadership from Cox.”

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