Cisco and Avail Media, a provider of managed content aggregation services, have signed an agreement that is reported to help enable service providers to cost-effectively offer IPTV services to their subscribers using a solution that combines the Cisco IP Next-Generation Network and IPTV platform with Avail Media’s IP-based video service.
According to Cisco, the solution is designed to help service providers meet the challenges of transforming themselves from voice and data providers into ‘experience providers’ that can offer any-play services anywhere, anytime.
By taking advantage of Cisco and Avail Media technologies, partnerships and experience, service providers can add IPTV to their portfolios and converge all their services over a single internet protocol network, said Cisco. This capability is expected to enable service providers to gain cost efficiencies, generate new revenue and establish long-term competitive advantages.
Dave Davies, vice president and general manager for IPTV solutions at Cisco, said: We are extremely pleased to be working with Avail Media in our efforts to help service providers deploy flexible and differentiated end-to-end IPTV solutions that are designed to evolve and help them stay competitive in an ever-changing marketplace.