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April 16, 2009

BT targets small businesses with £30 broadband package

What's included?

By Jason Stamper

BT announced a business bundle offering broadband and calls to UK landlines, international destinations and mobile numbers for as little as £30 a month.

Businesses can build their own package from a range of options, covering calls, broadband and mobile. BT claims it’s the most flexible offering in the UK.

Businesses can, for example, build a package that gives them BT Business Total Broadband Option 1 and their calls to mobile, international destinations and landlines fixed for £30 – a package BT says is ideal for small businesses.

When compared to buying services separately, businesses taking a call package with their broadband package in this way are set to gain an additional 20% in value from their broadband commitment.

Businesses can build their own communications package with as much or as little in it as they want, BT said, gaining more value the more they bring together in their flexible bundle. 

BT says it has introduced savings of up to 50% on the price per minute for calls to UK fixed lines for businesses taking a call package with their broadband package.

“In uncertain times, cash flow is king,” said Bill Murphy, managing director, BT Business. “Knowing what your monthly outgoings are is as important as keeping them low. With the introduction of these changes, BT is helping businesses manage their communications spend with one low fixed cost package that they have the power to define themselves based on what they need.

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BT is offering businesses a premier a la carte service with the value and cost predictability benefits of having a set menu, said Murphy. If the dessert is not to your taste – why keep paying for it? This is a natural evolution in the market of communication services.”

All service and billing enquiries will be dealt with through one number, and one bill will cover all services for customers through BT Business One Plan. BT says its Business Broadband offers a 99.99% reliable broadband service, nine out of 10 faults are resolved in under four hours and 95% of calls to its 24/7 UK help desk are answered within 30 seconds.

To achieve greater savings across their communications spend, businesses can also get unlimited calls within their business depending on which components they opt for and 5% reward on their bill when they hit their committed spending levels.


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